Writing press releases is an essential marketing skill for businesses and entrepreneurs, as publishing a captivating release can be instrumental in helping you reach your target audience.
Press releases should provide readers with compelling information about an event, product launch, new company milestones, or any other newsworthy content. To ensure your press release packs a punch and entices readers, follow the below steps.
1. Research Your Audience: Before writing a press release it’s important to understand who your target audience is and what type of language they would respond best too. Conduct research into relevant publications and websites which cover similar topics – this will help inform the tone and style of your content throughout the article.
2. Create A Compelling Header: The header of your press release should grab attention immediately; use this section to succinctly explain what the story is about, avoiding generic phrases like ‘Product XYZ Launches Today’ in favor of something more descriptive such as ‘Eco-Friendly Pet Grooming Products Now Available For Sale’. Headlines are also a great opportunity to include keywords which readers may be searching for – helping you get discovered online easier!
3. Flesh Out The Body Text: Get straight to the point in this section – tell readers what they need to know without waxing lyrical or adding filler information (like jokes!). Start by introducing yourself or your company before launching into the meatier substance; then quote those involved and list any additional facts that further illustrate the story such as statistics or customer testimonials. Remember to link wherever necessary – so people can easily find out more information from external sources.
4. Check All Contact Details Are Up To Date: It might seem obvious but it can be easy to overlook – make sure all contact details included at the end of your release are current and correct – journalists need these details if they want to follow up with additional questions or arrange interviews with those mentioned in your article.
